April Fools Day comes around, and nobody can take anything serious on the internet….but a lot of people fell for this one.  Bontrager (who owns Trek bicycles) created a news story on their site stating that they had developed a carbon fiber clavicle replacement that was used in Lance Armstrong’s collarbone.  They called it the inForm CarbonClavicle:

The execution of the prank was done really well not only did they Photoshop the above x-ray, but they seemed to have even made the actual part out of carbon fiber:

The entire idea came from a tweet that Lance Armstrong made on Twitter where he posted a picture with the caption “I’m screwed”:

Very clever marketing idea, now if only it were real 🙂